History is written by the victors?

War.  War never changes.  History has taught us the cruelties and atrocities of war, and how we can never live together without spilling bloodshed.  I am just one of many individuals who respect every person that wears a uniform and fight for freedom; the sacrifices that these men and women show on a daily basis is more than the average person can comprehend.   However, for people in the retail industry, battles and wars are also never-ending, just on a different scale, which brings me to this: 

How many of you think that military and business strategy are the same? 

Now, as many would agree, war IS business;  it’s a good business, and safe to say profits are always out there should you have the commitment for it.  Everyone wants to win the battle for industry leadership, to successfully defended a market position, or to make a killing in a deal.  Sun Tzu’s strategy for ancient warfare “The Art of War”, can be related to business operations, which led to the culmination of six strategic principles, all completely dead on in making the biggest impact in your industry.  Take a look at these quotes:

3. “Know the enemy and know yourself; in a hundred battles you will never be in peril”
Use foreknowledge & deception to maximize the power of business intelligence

4. “To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand is the greatest of virtues”
Use speed and preparation to swiftly overcome the competition

5. “Those skilled in war bring the enemy to the field of battle and are not brought there by him”
Use alliances and strategic control points in the industry to “shape” your opponents and make them conform to your will

6. “When one treats people with benevolence, justice and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders”
Develop your character as a leader to maximize the potential of your employees

The six “Art of Business” strategies, can be summarized to this; if your business is to survive and prosper, you must capture your market.  Do it in a way so your market doesn't go down, use subtle low-key approaches and don’t indulge in PRICE-WARS.  Doing so will result in aggressive responses and in the long run, leaving the market drained of profits.  Which links me towards attrition battles, some of which have to be fought, but should be avoided at all cost.  Focus on weaknesses, maximize your gains while minimizing the use of resources.  Result? Increased profits.  That alone, requires you to find and exploit your competitor’s weakness, while knowing your army’s own strengths and weaknesses. Know the current industry trends, and your competition, so you understand the terrain and conditions before starting the fight.  To make the first crucial move in any battle, you need speed and preparation,  Reduce the time in critical decisions, such as product development and customer needs, with knowledge of how your competition will counter attack.  Make alliances, set-up mutually beneficial relationships; the larger your network, the less moves your competitors can make before you achieve checkmate. A leader is only a leader if they have troops willing to follow him, committed to winning the battle.  It takes a leader with a vision and the ability to lead to win a war.   

Businesses are a competition for survival, always have been, always will be.  It’s not as damning as physical survival, but commercial survival?  Preparation for battles happen behind closed doors of boardrooms,  attacks from your competitors are a constant threat, with their end goals being to crush your company should you make mistakes.  Will your current idea succeed? Will it return a profit?  Or will it fail, and become just another statistic, one of many in this never ending war?  Will you become victorious, known for your achievements, or will you fall, divided?

War never changes.  We are just battling on a different scale, fighting for a different survival.

Tapp is ready for battle.  Are you? 




1. “The best policy is to take a state intact: to ruin it is inferior to this…to subdue the enemy without fighting is the acme of skill.”
Capture your market without destroying it

2. “An army may be likened to water, flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness”
Avoid your competitor’s strength, and attack their weakness


Growth of Technology: For Better or For Worse

Remember a time when dial-up Internet was the norm, and accessing Internet via your cellphone was a luxury, not a standard?  This was in the same era where your friends and family were still playing Snake on their Nokia instead of Clash of Clans now on their newly bought iPhone.  Our craving, no, our RELIANCE for technology has trained us to always search for an easier way to tap into the world wide web, whether its interacting with family or finding an easier way to shop.  One hour, one minute, or even ONE SECOND can mean all the difference in the world, whether you are operating a business, or bidding for an item that you want to get for Christmas.

While I am on the topic regarding shopping, how many of us have purchased something online?  Statistics show that MORE THAN 80% of the online population has used the Internet to purchase something and 50% has shopped more than once.  Does that surprise you?  Not really.  No longer do you need to be there physically to buy whatever your heart desires; simply go to the store site, click on the product, checkout.  A purchase online can be made in minutes complete with free or nominal S&H, compared to the hassle and factors that have to be considered when you want to go out to shop.  Think I am over-exaggerating?  Consider some of these factors:

Time Saving: As listed above, you can purchase an item from your home in a matter of 15 minutes, in comparison to going there physically and POTENTIALLY, having the item sold out when you get there.  Saving on gas money is always a plus.

Variety: Electronics for example, you need to know more about brand and reviews for it.  Should you buy an Acer or HP monitor?  Online purchases gives you a vast amount of information regarding ANY product, with a link towards who has it available for the best deal.  Why settle for anything less when you can have the best in your range, in just the few clicks.

No Crowd: We have either been a part of OR seen news regarding door crasher deals.  We have also seen how chaotic it can be, for the said deals.  With online purchases just as good as the physical deals, many consumers would rather buy online than be a potential part in the next news segment.

Cost and Efficiency are the key words on what consumers consider before buying.

Of course, our first thought when we go to physically shop is major malls, for instance, in Toronto, we have Scarborough Town Centre, Hillcrest, Square One, Eaton Centre, just a few I can list off the top of my head.  In the malls itself exist corporate companies, with the occasional sole proprietor owner.  Online, we have big e-commerce sites such as Amazon or Aliexpress, to name a few.


Now, I want to bring up some important facts:

  • Popular malls have their own site, and potentially a mobile app to promote their stores
  • Millions of dollars are spent yearly on marketing
  • For new owners, establishing interest is a major problem
  • A personal website is a start, but not enough, especially if there is no dedicated following.

Understanding these facts, we can see how popularity is based on your followers, networking and despite an owner having a valuable product, without the proper tools, it’s only going to be a constant uphill battle, a battle that can be lost in a moment’s notice.

The phrase “You have to spend money to make money”, has been a long standing quote that stands true for businesses and entrepreneurs.  Budget is always an issue where ROI (Return on Investment), plays as a major factor on what needs to be spent to keep their business running.

Tools and Talent; the key towards success.

As mentioned before, this is the time where technology is paving a new path for retailers with Mobile Apps, as the TRENDING source to generate attention for businesses.  The more exposure, the higher the chance of a sale.  To most, developing an app by themselves, has the same success rate as learning and understanding rocket science in an hour...NEXT TO IMPOSSIBLE.  The next logical choice, would be to hire someone to make the app for you, but the budget to keep it constantly updated without prior knowledge is another investment that might not potentially work out.  So what should you know

  1. Be prepared to jump on opportunities (by knowing your comfort levels/plan in advance)
  2. Take calculated chances with a cap you don’t mind using.

Tapp Studios understands the difficulties new owners have towards promoting their business.  With various factors that need to be considered; age groups, target audience, location, popularity are just a few problems that arise.  All of these are considered, as we find the right audience for you.  We believe that every dollar you save is a success, and with a dedicated team that is behind you every step of the way, we will ensure that your company will be noticed to the audience that requires your services. 

Targeted, measurable, and direct consumer engagement; Tapp is made to provide all the necessities needed for you to understand how our app works.  Know what is being advertised, learn about current trends, and see real time data of the consumers around you.